DA GOSPEL TRUTH PROFILES CEO & FOUNDER OF GOSPELFLAVA.COM MELANIE CLARK
1I would say there is no need for an introduction, but I’ll make this one short! Melanie Clark is beloved by many in the Gospel industry and has worked super hard to create a name that is held in such high esteem among her colleagues. And because of this she is someone I want all of you to know about! So without further a due, Melanie Clark…
How did you get your start in the Gospel industry? And tell me about all the different things you do.
Well as the story goes, I grew up singing in my church choir, and then for many years with the late Rev. Donald Vails while I lived in DC. I moved to Charlotte in the mid-90’s and had some fun singing with Pastor John P. Kee. I was working my day job and singing with him on the weekends or whenever I had a chance. That involvement in the industry sparked an interest in the behind the scenes stuff.
I was a frequent visitor to the site Gospel International and had met some folks in the chatroom there. Oftentimes, by virtue of the various places we were working in the industry, we’d have information about what was going on before it was posted. So I drafted a template and called a few guys (James Robinson, Stan North, Gerard Bonner and the late Mark Tilles) and told them we should do this. Some of them didn’t know each other. Most of us had little web experience and definitely no programming experience, but we came together and got it done. In 1997 Gospelflava.com was born. Funny, the guys picked the name. I didn’t like it, but it was a democracy and that’s what won.
My jobs? Yikes! Well, first of all, I’m a mommy! My favorite job! Then I am the CEO and Founder of Gospelflava.com. I am partner in ownership and I’m not sure what else of Evidence Gospel Records (lol!) – home of Youthful Praise (yay!). James Robinson pretty much runs that. I am drive-time host of Radio One’s Praise 100.9 in Charlotte. I also have a small faith-based e-blast service in the Carolinas, The Power List.
Why do you think Gospelflava.com has been so successful and is still thriving today?
I don’t know! We never really set goals. We never really had business aspirations. Honestly, the only thing we all agreed on was that NONE OF US wanted to be “out front”. We weren’t much of personalities. It was all about the brand. And that was largely about integrity and edification. It all sounds pious and deep now, but it was just kind of who we were. We didn’t want to be associated with certain types of news. Not that I’m mad at anyone who is – it just wasn’t for us. I think that’s the beauty of the industry. There is something for everyone. Everyone has a place and a position. But to answer your question, I think our longevity can be credited to two things. One key part is knowing who we are in the landscape of gospel media and never trying to play outside our part. It doesn’t mean you don’t grow, but that you don’t compromise what brought you to the game in the beginning. You have to be careful not to succumb to the pressure to answer people who don’t understand why we do what we do – or for that matter why we don’t do what we don’t do. And the other is establishing and maintaining relationships. We live this. The people in the industry are our friends. The same people we interview are the same people whose weddings we attend. The people we connect with at industry events – our children are friends. I have a business conversation and then have the “girlfriend” conversation with many of my associates.
Where do you see the Gospel industry in 5 years?
Clearly social media is at the forefront right now. I think that trend will continue, but we will break new ways to monetize the numbers that we are able to interact with. I think in general we’ll see more grassroots efforts gain profitability (sales of singles, indie success, underground artists) because of it. The middle channel is less and less necessary. If artists are smart they will begin to see more of the dollar they put out for production come back in profit. The trouble is people are turned on by volume. But the math tells us that 5% of 20,000 is the same as 50% of 2,000.
Give me your top 5 favorite Gospel artists?
Using the term “gospel” VERY loosely (lol!) Even though one of them is a CCM artist, one is MY artist, one is no longer with us and the other one is a Pop star – I’m inspired by a lot of different things!
Fred Hammond
Sara Groves
Youthful Praise
Thomas Whitfield
James Taylor
I know you get a lot of people trying to give you their demo. What is your best advice to an aspiring artist or writer that is trying to get noticed?
Work where you are. Play your current position well. If that’s at church…do that. If you have a burgeoning local ministry…do that. Everybody is in a hurry to get “there,” but the truth of the matter is no one who is major and on the scene now, got there overnight. Yolanda Adams started out as a teen with the Southeast Inspirational Choir. Fred Hammond was on the road with The Winans and of course then Commissioned. Kirk Franklin and Kurt Carr worked with Workshop choirs through the years. Pastor Donnie McClurkin did the play circuit and New York Restoration. It takes time and it should.
























